Redefining Luxury with Timeless Craftsmanship and Bold Innovation

Misela, founded in 2008 by Serra Türker, is a luxury handbag and accessories brand known for its exceptional craftsmanship and timeless, refined designs. Inspired by the vibrant culture and modern style of Istanbul, Misela blends traditional Turkish craftsmanship with contemporary aesthetics.

With four stores in Turkey and London, and features in prestigious fashion magazines such as Bazaar, Elle, and Vogue, Misela has also garnered a celebrity following, including Demi Lovato, Nur Bilen Yavuzer, and Nazanin Boniadi.

Our Impact: We transformed Misela’s digital presence through a full migration to Shopify, seamlessly integrated with Nebim ERP V3. We delivered custom solutions such as product personalization, a fully integrated loyalty program, and an exclusive compare feature. Additionally, we created an ‘As Seen On’ section and a high-light product feature on the product pages. By combining design, UX, and custom development, we elevated the customer experience and boosted sales performance.